How to Add a Logo in Squarespace (Complete Beginner Guide)
Your logo is usually the first thing visitors notice when they land on your website. It sits in your header, appears in browser tabs, and becomes part of your brand identity everywhere online. But if you’re new to Squarespace, figuring out how to add a logo can feel a little confusing at first.
Maybe you’ve uploaded it but it looks blurry.
Maybe it’s way too big in the header.
Or maybe you changed it… but your old logo still keeps showing.
If that’s happening to you , you’re not alone. I work with Squarespace websites regularly, and this is one of the most common questions website owners ask.
In this guide, I’ll show you exactly how to add a logo in Squarespace, the best logo size for Squarespace, how to update it later, and what to do if the old logo still appears after uploading a new one.
Let’s get into it.
Why Your Logo Matters on Squarespace
Your logo helps people instantly recognize your business.
Whether you're running a:
local business website
personal brand
portfolio
online store
blog
…your logo builds trust. And surprisingly, many websites still don’t have one. A large number of small websites online still show the default browser icon instead of a custom favicon. On Squarespace, that usually appears as the default brown Squarespace box in the browser tab.
It doesn’t break your site , but it definitely makes it look unfinished. That’s why adding your logo properly matters more than most people think.
Prepare Your Logo File
Before uploading anything, make sure your file is ready. If you're wondering how to create a logo on Squarespace, the good news is you can design a simple one using:
1, Squarespace Logo Maker
2, Canva
3, Adobe Express
If you already have a logo designed, even better.
Best Logo Size for Squarespace
The best logo size for Squarespace depends on where it’s used. For header logo upload:
Recommended:100 × 100 px
This size works great for most Squarespace websites and keeps your logo sharp without making the header oversized.
Best File Format for Logo Upload
Here’s a quick comparison:
| File Type | Advantages | Disadvantages |
|---|---|---|
| PNG | Supports transparency, ideal for logos with clear backgrounds | File size may be larger than other formats |
| JPG | Smaller file size, good for images without transparency | Lacks transparency support |
| SVG | Scales perfectly without losing resolution, ideal for vector-based logos | Requires some technical knowledge for proper implementation |
Need any Help With Your Squarespace Website?
Hey! I’m Ankush, founder of Webgoyat. I help businesses and creators build clean, professional Squarespace websites.
If you’d like help with your website, feel free to contact me at info@webgoyat.com or book a free 15-minute consultation through my website.
How to Add a Logo in Squarespace (Step-by-Step)
Once your file is ready, uploading it only takes a minute
Step 1: Log in to Squarespace and Open Your Website
Go to Squarespace and log in to your account. From your dashboard, select the website where you want to add your logo. Then click Edit in the top left corner to open your site editor. This is where you can make changes to your header, text, images, and logo.
Step 2: Open Header Settings
Go to the top of your website and hover over the header area where your menu or logo appears. Click Edit Site Header. This opens the header settings where you can add or update your logo.
Step 4: Upload Your Logo
Inside the header settings, open Site Title & Logo and click Add Logo. Choose your logo file from your computer and upload it. A PNG file usually works best because it looks clean and supports a transparent background. Once uploaded, your logo will show in the header preview.
Step 5: Adjust Size & Position
After uploading, adjust the logo size so it fits nicely in your header. You can change the width, height, and alignment from the settings panel. Most Squarespace websites show the logo on the left side by default, but some templates also let you center it or move it to the right. Keep the size balanced , clear enough to read, but not too large that it takes over the header.
Step 6: Save Your Changes and Preview Your Website
Once your logo looks good, click Save to apply the changes. Then preview your website to check how the logo appears on desktop and mobile. Make sure it looks clear, properly sized, and aligned the way you want.
Frequently Asked Questions
How do I add a logo to my Squarespace website?
To add a logo in Squarespace, open your website editor and click Edit Site Header. Then open Site Title & Logo and click Add Logo. Upload your logo file, save your changes, and preview your website.
What is the best logo size for Squarespace?
A good logo size for Squarespace is 100 × 100 px . Your logo should always look sharp without feeling too large in the header.
Which logo file format works best in Squarespace?
PNG is the most popular option because it supports a transparent background and looks clean in the header. SVG is also a great choice because it stays sharp on all screen sizes. If your logo has no transparency and you want a smaller file size, JPG can work too.
Why is my old favicon still showing after I upload a new one?
This is very common and happens to many Squarespace users. Usually the new favicon uploads correctly, but your browser or Google may still show the older version from cache. Try refreshing your website, clearing browser cache, or checking in an incognito window.
Sometimes Google can take a few days , or even a few weeks , to update the favicon in search results.
Can I move my logo to the center of the header in Squarespace?
Yes , many Squarespace templates let you change logo alignment. Inside Edit Site Header, look for layout or alignment settings where you can place the logo on the left, center, or sometimes the right side.
Final Thoughts
Adding a logo is one of the quickest ways to make your Squarespace website feel more professional. Once your file is ready, the actual upload takes just a few clicks. Use a clean PNG file, start with the right size, adjust it inside your header settings, and preview it across all devices before publishing.
That’s it , you’re done.
