How to build an event planner website: Everything you need to know
An event planner website helps potential clients explore your work, understand your services and decide whether to contact you.
It should reflect the events you plan and make enquiries straightforward. This guide covers the pages, design choices and practical steps to get started.
What Makes a Great Event Planner Website?
Strong event-planning websites combine relevant photography, clear service information and genuine client feedback.
Visitors should understand which events you plan, where you work and what support you offer. Your portfolio shows your style; project descriptions explain your role.
Make the next step obvious, whether that is requesting a proposal or booking an introductory call.
Essential Pages for Event-Planning Websites
Start with these pages and sections:
Homepage: Introduce your business, event specialisms and service area, with a clear enquiry button.
Portfolio: Show selected events through photographs, videos and brief project stories.
Services: Explain your event types, planning packages and what each includes.
About: Share your event-planning experience, approach and the people behind your business.
Testimonials: Include real client feedback, either on a dedicated page or alongside relevant services and projects.
FAQs: Answer questions about your process, availability, pricing approach and booking requirements.
Contact: Provide an enquiry form and accessible contact details.
Not every section needs a separate page. Keep navigation simple.
Explain each project’s brief, your role and any challenges you handled. Use photographs you have permission to publish, with appropriate credits.
What to Include in Your Event Planning Enquiry Form
Ask for the details you need to assess availability and fit:
Name and contact details.
Proposed event date.
Event type.
Approximate budget.
Venue and whether it is booked.
Estimated guest count.
Planning services required.
Leave room for additional information, but avoid making every field compulsory if clients may not know the answer yet.
A client portal can manage proposals, contracts, questionnaires and payments if your software supports it. It is optional, rather than essential for launch.
Event-Planning Website Design Tips
Check the mobile layout: Keep text readable, buttons easy to tap and galleries simple to browse.
Keep pages quick to load: Resize and compress images, and avoid unnecessary large videos or animations.
Use clear navigation: Labels such as “Services,” “Portfolio” and “Contact” tell visitors what to expect.
Keep branding consistent: Use a considered colour palette, readable fonts and photography that fits your business.
Make enquiries easy: Include relevant contact buttons on service and project pages.
Show your own work: Real event photography helps visitors understand your style and experience.
How to Build Your Event Planner Website: Step by Step
Step 1: Define Your Services and Ideal Client
Decide which events and clients you want to focus on. A wedding client and a corporate organiser may need different information.
Explain your specialisms clearly, including whether you offer full planning, partial planning, coordination or event design.
Step 2: Choose a Platform and Template
Compare platforms based on editing tools, portfolio layouts, integrations and ongoing costs.
Customise your chosen template’s fonts, colours and layout. Connect a domain that reflects your business name.
Step 3: Build Your Essential Pages
Prepare your copy, project images and testimonials before arranging the pages.
Explain your services plainly and place enquiry buttons where visitors are likely to need them.
Step 4: Connect Forms and Booking Tools
Decide where enquiries should go and how you will follow up. On Squarespace, form submissions can be sent to email or connected to other tools through supported storage options and integrations.
Check CRM compatibility before choosing a form. Offer consultation scheduling where useful and explain what happens after submission.
Step 5: Test, Launch and Improve
Test your navigation, forms, booking links and mobile layouts. Submit a test enquiry and check that it reaches the right place.
Use descriptive page titles, relevant service and location terms, and accurate image alt text. Choose keywords that match your business rather than adding popular terms without context.
After launch, share your website through relevant profiles and review enquiries alongside traffic. Update your portfolio as you complete new events
Best Website Builders for Event Planners
Choose based on your requirements and how you want to manage your website.
Squarespace
Squarespace combines templates, visual editing, portfolio pages and forms, with hosting included. It suits planners who want to manage content without coding. You still need to update content and check forms and integrations. Squarespace
Showit
Showit offers visual design tools with considerable layout freedom. Hosting is included, and blogging uses WordPress on an appropriate blog plan. Check the plan’s features and integration options before committing. showit.com
WordPress
Self-hosted WordPress offers themes, visual block editing and plugins for additional functionality. Coding is not always necessary, but someone needs to oversee hosting, updates and backups. Documentation
Wix
Wix provides templates, visual editing, forms and booking tools. It is another option for managing an event planning website without coding. Check which business features are included in your chosen plan.
Frequently Asked Questions
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Yes. Builders such as Squarespace and Wix support visual editing. Custom features may need additional tools or professional help, but a straightforward website can be built without code.
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Start with a small selection of relevant work and explain your role. You can include styled shoots or concept projects, but label them clearly rather than presenting them as client events.
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If you offer both, separate service pages can help each audience find relevant information and examples. A planner specialising in one event type may not need that split.
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Explain your services clearly, show relevant projects and testimonials, and make the form easy to complete. Check that visitors understand the next step and that submissions reach you.
My Thoughts
Your event planner website should show more than attractive photographs. It needs to explain your services, demonstrate your experience and help the right clients take the next step.
Start with clear pages and reliable enquiry forms, then add features as your business needs them.
At Web Goyat, we build Squarespace websites for event planners that showcase their work and make enquiries straightforward.
Book a free consultation call with us to discuss your event planning website and how we can help.
