7 Mistakes Interior Designers Make on Their Websites
A strong website is an important marketing tool for an interior design business. Social media can introduce people to your work, while your website gives them a fuller picture of your style, services and approach.
It should help visitors understand what you offer, where you work and what they can expect as a client.
In this guide, I’ll cover seven common mistakes interior designers make on their websites and practical ways to fix them.
Mistake #1: A Website That Lacks Visual Impact
Your website should reflect your design style and help potential clients understand what makes your work distinctive.
That does not mean adding dramatic animations or complicated layouts. Your project photography, colours, typography and page structure should work together to present your business clearly.
Visitors should be able to recognise:
The type of interior design you offer.
The clients and projects you work with.
Your personality and approach.
The quality and style of your completed work.
How to fix it: Choose homepage images that represent the projects you want to attract. Pair them with a clear introduction and consistent branding throughout your interior design website.
Need Help with Your Squarespace Website?
Book a free kick-off call to discuss your project requirements in detail. Whether you're launching a new Squarespace website, redesigning an existing one, or looking to improve functionality and user experience, we'll help you explore the best options for your goals.
Mistake #2: Skipping Interior Design SEO and Location Details
A website can look polished and still be difficult to find in search results. Interior design SEO starts with useful content that clearly explains your services and the areas you serve.
Check that your pages include:
Descriptive page titles and headings.
Concise meta descriptions that summarise each page.
Alt text that accurately describes meaningful project images.
Relevant service information and project descriptions.
Use search terms naturally. Repeating keywords throughout every paragraph does not make the content more helpful.
State where your business is based and which areas you serve. If you also take projects elsewhere or offer virtual design services, explain that clearly.
How to fix it: Review your homepage, service pages and contact page for missing location details. If eligible, complete your Google Business Profile with accurate business information.
Mistake #3: A Website That Is Not Mobile-Friendly
Potential clients may browse your website on a phone before contacting you. If images are cut off, text is too small or the menu is difficult to use, exploring your work becomes frustrating.
Google also uses the mobile version of your website’s content for indexing and ranking, so important information should remain available on smaller screens.
How to fix it: Open your website on a phone and check that:
Text is readable without zooming.
Buttons and navigation are comfortable to tap.
Project galleries fit the screen.
Images load without unnecessary delays.
Visitors can complete your enquiry form.
You may only need layout, spacing or image adjustments rather than a full redesign.
Mistake #4: Posting Without a Plan
Publishing a project photo without context gives visitors little insight into the work behind it. The same applies to social media posts that never lead people to more useful information on your website.
A simple content plan can help you connect your portfolio, blog and social channels.
You could share:
A completed project with a short explanation of the brief.
A design tip based on a common client question.
A behind-the-scenes look at your process.
An answer to a question about your services.
How to fix it: Plan a manageable mix of content and link social posts to relevant project or service pages. Reuse useful ideas from your blog and client questions rather than starting from scratch each time.
Mistake #5: Poor Interior Design Portfolio Photography
Your photographs help potential clients judge your work. Blurry images, inconsistent lighting or too many similar shots can weaken an otherwise strong interior design portfolio.
Choose photographs that show the overall space and the details that matter. A carefully selected gallery is more useful than dozens of nearly identical images.
How to fix it: Use clear, well-lit photographs of your own projects. Professional photography can help present completed interiors accurately and consistently.
Resize and compress images for the web while keeping enough detail to show your work clearly. Add a short project description so visitors understand the brief and your contribution.
Mistake #6: Not Responding to Your Audience
A website enquiry or social media message is an opportunity to start a conversation. Leaving questions unanswered can make it harder for a potential client to move forward.
Not every comment is a qualified lead, but useful replies help people understand your services and approach.
How to fix it: Set aside time to check enquiries and messages. Test that your website form sends submissions to the correct inbox, and explain when people can expect a reply.
Keep contact details easy to find so visitors have a clear way to reach you.
Mistake #7: Lacking Strong CTAs and a Defined User Journey
A potential client may enjoy your portfolio but leave without knowing what to do next. Clear calls to action help them move from browsing your work to exploring your services or making an enquiry.
Choose wording that explains the next step, such as:
“View Our Interior Design Projects”
“Explore Our Services”
“Book a Consultation”
“Enquire About Your Project”
The button should lead to what its label promises. For example, a consultation booking button should open a booking option rather than an unrelated page.
How to fix it: Add relevant links after project galleries and service information. Keep the path to enquiry simple, with a straightforward form and a clear explanation of what happens after submission.
My Thoughts
A good interior design website should show your work clearly and make it easy for potential clients to understand your services.
Start by reviewing your photography, location details, mobile layout and enquiry process. These practical improvements can help address common interior design website mistakes without rebuilding everything.
At Web Goyat, we create Squarespace websites for interior designers that reflect their style, explain their services and make it easy for visitors to get in touch.
Book a free consultation call with us to discuss your interior design website and the improvements that would be most useful for your business.
